A gallery of projects I’ve written or overseen as creative director and/or editor-in-chief.
Oversaw all creative for a full-funnel campaign launch of Adobe GenStudio for Performance Marketing at Adobe MAX, the largest creative conference in the world.
Assets included two major videos, eight webpages with animations to help explain the product capabilities, a white paper demonstrating how Adobe launched the application internally, and promotional kits inclusive of emails, social posts, and banners — totaling over 180 assets altogether.
From Forbes: “When Adobe released its Photoshop software, it changed the way we view and edit photos forever. Now the software giant is about to produce another seismic change with the launch of GenStudio for Performance Marketing, a new generative AI-first application for brands and agencies to speed up the delivery of their global advertising and marketing campaigns.”
Wrote the Adobe GenStudio for Performance Marketing launch speech for the opening keynote at Adobe MAX (begins at 1:54:54).
Elevate your marketing game with enterprise-level expertise and insights on the Adobe Experience Cloud Blog, where I’m editor-in-chief.
Oversee direction to create the look and feel of the yearly Digital Trends campaign — a cobranded partnership with Adobe and eConsultancy — from writing the foreword of the report itself to designing the website where the report is housed with interactive design elements and metrics to developing a multitude of promotional content that runs throughout the year to drive engagement to the report and associated webpages.
The Adobe Holiday Shopping Forecast is one of the most anticipated guides in the retail industry, and I’ve overseen copy creation and partnered with design leads to build the look and feel of the report as well as the associated webpages.
Appearing across women’s running apparel and footwear, Atlanta-based artist Eva Magill-Oliver's earth-y, fluid brushstrokes channel plant life, the flow of water and the horizon.
“Running is the time when I can focus my ideas and decompress while connecting with nature,” she says. “I wanted my designs to demonstrate that feeling.”
A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia.
The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.
Feature for Milk Studios
Milk Made’s Erin Kelleher sat down with James Franco for an interview at JF Chen in Los Angeles, the gallery which will housed his Rebel exhibition. We talked about his fascination with James Dean, his recollections about how the idea for the exhibition developed two years ago, time management and how he is able to work on a number of large projects at once (and, yes, he does both eat and sleep regularly), his experience as a professor at NYU, the texts that he assigns for his students, and the details surrounding his recent book, Actors Anonymous.
Feature for VICE Magazine
Deborah’s writing is complex, layered, diverse, and, much like the writer herself, a bit paradoxical. Just when you think you’ve got a handle on what’s happening, everything falls out from under you.
When I was reading her first novel, Carry Yourself Back to Me, I was delighted to find that things took a turn for the worse when I least expected it. Maybe I’m a little cynical, but I prefer when books and films present some sort of emotional realism, which she does with ease. At times, her works seem reminiscent of Daniel Woodrell’s Winter’s Bone or Derek Cianfrance’s Blue Valentine.
Feature for The Recorder in partnership with Law.com
A California federal judge has thrown out artist Estevan Oriol’s copyright infringement lawsuit against clothing retailer H&M Hennes & Mauritz L.P., ruling that there are significant differences between Oriol’s “LA Fingers” photograph and the image on a T-shirt sold at H&M. In a four-page order issued Monday, U.S. District Judge Manuel real determined that there were not enough similarities in the camera angle, lighting, background, film, and placement and sizes of rings in the two photos.
Feature for Live FAST Mag
Rhuigi Villasenor is the brains behind RHUDE, the budding L.A. menswear line. You’ve probably heard some of the hype surrounding the brand—his all-over paisley tee blew up after Kendrick Lamar sported it during his performance at the BET Hip Hop Awards. As the hip-hop world has a certain proclivity for all things paisley (see: Tupac and Snoop Dogg), and as soon as Kendrick wore that shirt, Rhuigi was suddenly thrust into the spotlight and his name became synonymous with the rap rag trade.
Feature for Live FAST Mag
Both men and women alike are quick to call pretty women promiscuous, to be in a state of disbelief that an attractive woman can also be smart and achieve great things. I want to make clear that a woman who is sexy does not mean that she is or wants to be sexualized. If a woman is wearing a short dress, that does not mean she “wants it.” If a woman is wearing a long dress, that does not mean she “wants it” either. A woman’s looks have no bearing on her internal thoughts. Women are not objects.
Feature for PETRIe Magazine
Alice Lancaster is a 29-year-old artist living and working in New York City. She has been an illustrator for Nylon Magazine, designed a limited edition t-shirt for American Apparel and has shown her work in various group shows, including Miami Art Basel’s NO CLASS, the National Arts Club’s It’s an Invasion, and Gynolandscape. Alongside features in i-D, Oyster, and Paper Magazine, Lancaster has also collaborated with the likes of Nasty Gal, StyleLikeU and Opening Ceremony. PETRIe contributor Erin Kelleher spoke with Lancaster to uncover her creative process.